Natalie Amsden is a visionary speaker and entrepreneur. She is passionate about empowering women and inspiring youth to GET REAL, live authentically, and fulfill their greater purpose.

Since childhood, Natalie believed “there has to be a better way” and resisted society’s path to the so-called “American Dream”. She was an “A” student with a perfectionism complex and an inner battle between pressure to confirm and a burning desire for something different. She went to college but couldn’t decide on a major because she didn’t want a career in “just one thing”. She attended college part-time for 8 years as she grew a career in marketing and conference planning in which she tried (unsuccessfully) to make herself fit into a box. Living a life that wasn’t hers led her to feel lost and empty and develop Chronic Fatigue Syndrome. Along her journey to healing she rediscovered her true self and greater purpose—to be an entrepreneur and help others transform their lives.                                                                                                   

Raised in a multiracial, politically and religiously diverse family, she grew up in an open-minded environment which inspired her to support diversity initiatives and create programs to empower women, minorities, and youth. Natalie has had a passion for working with youth since she was 14, when she lost a friend to violence. As a teenager, she was the leader of a student-run hip-hop dance troop that provided extracurricular activity, peer tutoring, and support for at-risk students.

After graduating college, Natalie retired at the age of 24 and created a life coaching center for at-risk youth. She created life-skills programs for an alternative school and developed an 8-hour communication-building curriculum, which is currently operated by the Sheriff’s Department in Seminole County Florida.

In 2009, Natalie created Transformation Services, Inc., and offers motivational speaking, curriculum development, life coaching, event management, and publishing. She is also the Publisher of Transformation Magazine. Natalie believes in the power of personal transformation and that we each have the ability to experience everything we dream of, if we learn how to live in alignment with our own powerful potential.